Samsung 
ThrowBack Deals
 ThrowBack Deals
Samsung

	Samsung ThrowBack Deals
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
AD: Renato Takahashi, Roger Yonaha, Jaime Bregantin
CW: Luísa Fochi, Jonathan Dennis, Leonardo Chiesi
	
     Awards
 
     WARC RANKING - Creative 100 - #46 
  		Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
        Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
  		Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
        Cannes Lions - Shortlist - Brand Experience & Activation - Customer Acquisition & Retention
        (1st ever MRM Brazil and Samsung Brazil Gold Lion)
        LIA - GRAND LIA - Creative Use of Data
        LIA - Gold - Creative Use of Data - Data-led Targeting
        LIA - Silver - Creative Use of Data - Data-led Creativity
        LIA - Silver - Digital - Creativity in Commerce
        LIA - Silver - Digital - Creative use of Data
        LIA - Silver - Creative Strategy - Creative Use of Data
        LIA - Silver - Evolution - Creativity in Commerce
        LIA - Bronze - Creative Strategy - Customer Targeting
         LIA - Bronze - Direct - Digital
         LIA - Finalist - Direct - Loyalty Programs
        (1st ever MRM Brazil Grand Lia)
        
        D&AD - Wood Pencil - Commerce - Acquisition & Retention
        D&AD - Wood Pencil - Commerce - Promotion
(1st ever MRM Brazil D&AD Pencils)
        Andy Awards - Gold - Idea
        (1st ever MRM Brazil Andy's)
		EFFIE Awards LATAM - Gold - Seasonal Marketing
        EFFIE Awards LATAM - Gold - Carpe diem
        EFFIE Awards LATAM - Silver - E-commerce / Retail media
		EFFIE Awards Brazil - Gold - Promotional Marketing
        EFFIE Awards Brazil - Gold - Seasonal Marketing
        EFFIE Awards Brazil - Bronze - Direct to Consumer
        
        OneShow - Bronze - Creative Effectiveness
        
        CLIO Awards - Silver - Creative Effectiveness
        CLIO Awards - Bronze - Creative Strategy
        
        
        
        New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
        New York Festivals - Silver - Direct - Use of data
        New York Festivals - Bronze - Direct - Small Budget/Big Idea
(The only NYF Gold and Silver for Brazil in 2024)
        Clio Awards - Shortlist - Creative Commerce - Acquisition & Retention
        El Ojo - Gran Ojo - Creative Commerce
        El Ojo - Gold - Creative Commerce
        El Ojo - Gold - Direct
        (1st ever MRM Brazil Gran Ojo)
        Brazillian Creative Club - Silver - Digital
        Brazillian Creative Club - Silver - Promotion & Direct Marketing
        Top5 Most awarded Campaign of Brazil in 2024 - M&M
        Top 10 Most awarded Campaign in Tech Sector in 2024- The Drum
        
      
Samsung ThrowBack Deals
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
AD: Renato Takahashi, Roger Yonaha, Jaime Bregantin
CW: Luísa Fochi, Jonathan Dennis, Leonardo Chiesi
	CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
AD: Renato Takahashi, Roger Yonaha, Jaime Bregantin
CW: Luísa Fochi, Jonathan Dennis, Leonardo Chiesi
     Awards
WARC RANKING - Creative 100 - #46
Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
Cannes Lions - Shortlist - Brand Experience & Activation - Customer Acquisition & Retention
(1st ever MRM Brazil and Samsung Brazil Gold Lion)
LIA - GRAND LIA - Creative Use of Data
LIA - Gold - Creative Use of Data - Data-led Targeting
LIA - Silver - Creative Use of Data - Data-led Creativity
LIA - Silver - Digital - Creativity in Commerce
LIA - Silver - Digital - Creative use of Data
LIA - Silver - Creative Strategy - Creative Use of Data
LIA - Silver - Evolution - Creativity in Commerce
LIA - Bronze - Creative Strategy - Customer Targeting
LIA - Bronze - Direct - Digital
LIA - Finalist - Direct - Loyalty Programs
(1st ever MRM Brazil Grand Lia)
D&AD - Wood Pencil - Commerce - Acquisition & Retention
D&AD - Wood Pencil - Commerce - Promotion
(1st ever MRM Brazil D&AD Pencils)
Andy Awards - Gold - Idea
(1st ever MRM Brazil Andy's)
EFFIE Awards LATAM - Gold - Seasonal Marketing
EFFIE Awards LATAM - Gold - Carpe diem
EFFIE Awards LATAM - Silver - E-commerce / Retail media
EFFIE Awards Brazil - Gold - Promotional Marketing
EFFIE Awards Brazil - Gold - Seasonal Marketing
EFFIE Awards Brazil - Bronze - Direct to Consumer
OneShow - Bronze - Creative Effectiveness
CLIO Awards - Silver - Creative Effectiveness
CLIO Awards - Bronze - Creative Strategy
New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
New York Festivals - Silver - Direct - Use of data
New York Festivals - Bronze - Direct - Small Budget/Big Idea
(The only NYF Gold and Silver for Brazil in 2024)
Clio Awards - Shortlist - Creative Commerce - Acquisition & Retention
El Ojo - Gran Ojo - Creative Commerce
El Ojo - Gold - Creative Commerce
El Ojo - Gold - Direct
(1st ever MRM Brazil Gran Ojo)
Brazillian Creative Club - Silver - Digital
Brazillian Creative Club - Silver - Promotion & Direct Marketing
Top5 Most awarded Campaign of Brazil in 2024 - M&M
Top 10 Most awarded Campaign in Tech Sector in 2024- The Drum
WARC RANKING - Creative 100 - #46
Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
Cannes Lions - Shortlist - Brand Experience & Activation - Customer Acquisition & Retention
(1st ever MRM Brazil and Samsung Brazil Gold Lion)
LIA - GRAND LIA - Creative Use of Data
LIA - Gold - Creative Use of Data - Data-led Targeting
LIA - Silver - Creative Use of Data - Data-led Creativity
LIA - Silver - Digital - Creativity in Commerce
LIA - Silver - Digital - Creative use of Data
LIA - Silver - Creative Strategy - Creative Use of Data
LIA - Silver - Evolution - Creativity in Commerce
LIA - Bronze - Creative Strategy - Customer Targeting
LIA - Bronze - Direct - Digital
LIA - Finalist - Direct - Loyalty Programs
(1st ever MRM Brazil Grand Lia)
D&AD - Wood Pencil - Commerce - Acquisition & Retention
D&AD - Wood Pencil - Commerce - Promotion
(1st ever MRM Brazil D&AD Pencils)
Andy Awards - Gold - Idea
(1st ever MRM Brazil Andy's)
EFFIE Awards LATAM - Gold - Seasonal Marketing
EFFIE Awards LATAM - Gold - Carpe diem
EFFIE Awards LATAM - Silver - E-commerce / Retail media
EFFIE Awards Brazil - Gold - Promotional Marketing
EFFIE Awards Brazil - Gold - Seasonal Marketing
EFFIE Awards Brazil - Bronze - Direct to Consumer
OneShow - Bronze - Creative Effectiveness
CLIO Awards - Silver - Creative Effectiveness
CLIO Awards - Bronze - Creative Strategy
New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
New York Festivals - Silver - Direct - Use of data
New York Festivals - Bronze - Direct - Small Budget/Big Idea
(The only NYF Gold and Silver for Brazil in 2024)
Clio Awards - Shortlist - Creative Commerce - Acquisition & Retention
El Ojo - Gran Ojo - Creative Commerce
El Ojo - Gold - Creative Commerce
El Ojo - Gold - Direct
(1st ever MRM Brazil Gran Ojo)
Brazillian Creative Club - Silver - Digital
Brazillian Creative Club - Silver - Promotion & Direct Marketing
Top5 Most awarded Campaign of Brazil in 2024 - M&M
Top 10 Most awarded Campaign in Tech Sector in 2024- The Drum
MAKEUP PAYMENT
 Mastercard

	
    Mastercard Makeup Payment
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Tarcio Vasques
CW: Cassiano Chaves
	
     Awards
 
     	Cannes Lions - Silver - Creative Commerce - Innovative use of Commerce Channel
        (1st ever Mastercard Brazil's Lion)
        Cannes Lions - Shortlist - Brand Experience & Activation - Tech-led Brand Experience
        Cannes Lions - Shortlist - Media - Social Behaviour
        
        D&AD - Wood Pencil - Commerce - Purchase Experience
        D&AD - Wood Pencil - Commerce - Cultural Experience
        LIA - Gold - Direct - Innovation
        OneShow - Merit - IP & Product design
        OneShow - Merit - Direct Marketing
        
      
    Mastercard Makeup Payment
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Tarcio Vasques
CW: Cassiano Chaves
	CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Tarcio Vasques
CW: Cassiano Chaves
     Awards
Cannes Lions - Silver - Creative Commerce - Innovative use of Commerce Channel
(1st ever Mastercard Brazil's Lion)
Cannes Lions - Shortlist - Brand Experience & Activation - Tech-led Brand Experience
Cannes Lions - Shortlist - Media - Social Behaviour
D&AD - Wood Pencil - Commerce - Purchase Experience
D&AD - Wood Pencil - Commerce - Cultural Experience
LIA - Gold - Direct - Innovation
OneShow - Merit - IP & Product design
OneShow - Merit - Direct Marketing
        
      
Cannes Lions - Silver - Creative Commerce - Innovative use of Commerce Channel
(1st ever Mastercard Brazil's Lion)
Cannes Lions - Shortlist - Brand Experience & Activation - Tech-led Brand Experience
Cannes Lions - Shortlist - Media - Social Behaviour
D&AD - Wood Pencil - Commerce - Purchase Experience
D&AD - Wood Pencil - Commerce - Cultural Experience
LIA - Gold - Direct - Innovation
OneShow - Merit - IP & Product design
OneShow - Merit - Direct Marketing
POOPING PRINCESSES
 Dulcolax

	
    Dulcolax's Pooping Princesses
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Gabriel Gakas
CW: Luiza Focchi
	
     Awards
 
     	CLIO Health - Bronze - Health Equity
     	CLIO Health - Bronze - Direct
     	CLIO Health - Shortlist - Digital/Mobile
        CLIO Health - Shortlist - Direct (Digital/Mobile)
        CLIO Health - Shortlist - Direct (Social media)
        OneShow - Shortlist - Health & Wellness
        
      
    Dulcolax's Pooping Princesses
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Gabriel Gakas
CW: Luiza Focchi
	CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Gabriel Gakas
CW: Luiza Focchi
     Awards
CLIO Health - Bronze - Health Equity
CLIO Health - Bronze - Direct
CLIO Health - Shortlist - Digital/Mobile
CLIO Health - Shortlist - Direct (Digital/Mobile)
CLIO Health - Shortlist - Direct (Social media)
OneShow - Shortlist - Health & Wellness
        
      
CLIO Health - Bronze - Health Equity
CLIO Health - Bronze - Direct
CLIO Health - Shortlist - Digital/Mobile
CLIO Health - Shortlist - Direct (Digital/Mobile)
CLIO Health - Shortlist - Direct (Social media)
OneShow - Shortlist - Health & Wellness
ANTI-BULLYING SKIN
 Samsung + Fortnite

	Anti-Bullying Skin
CCO: Cláudio Lima
    ECD: Douglas kozonoe (dogura)
CD: José Suaid
HA: Felipe Petroni
AD: Victor Ferreira
CW: Márcio Bittencourt
	
     Awards
 
     	WARC RANKING - TOP 100 MEDIA LIST - #75
  		Cannes Lions - Silver - Media (1st ever Cheil Brazil's Lion)
        Cannes Lions - Shortlist - Media
        El Ojo de Iberoamerica - Bronze - Social
        El Ojo de Iberoamerica - Bronze - Sustainable
        El Ojo de Iberoamerica - Bronze - Media
        Ad Stars - Bronze - PSA Others
        Ad Stars - Shortlist - Brand Experience & Activation
        Ad Stars - Shortlist - Social & Influencer
        Ad Stars - Shortlist - Media
        Wina Festival - Grand Prix - Promo & Activation
        Wina Festival - Grand Prix - Better World
        Wina Festival - Gold - Media
        
      
Anti-Bullying Skin
CCO: Cláudio Lima
ECD: Douglas kozonoe (dogura)
CD: José Suaid
HA: Felipe Petroni
AD: Victor Ferreira
CW: Márcio Bittencourt
	CCO: Cláudio Lima
ECD: Douglas kozonoe (dogura)
CD: José Suaid
HA: Felipe Petroni
AD: Victor Ferreira
CW: Márcio Bittencourt
     Awards
WARC RANKING - TOP 100 MEDIA LIST - #75
Cannes Lions - Silver - Media (1st ever Cheil Brazil's Lion)
Cannes Lions - Shortlist - Media
El Ojo de Iberoamerica - Bronze - Social
El Ojo de Iberoamerica - Bronze - Sustainable
El Ojo de Iberoamerica - Bronze - Media
Ad Stars - Bronze - PSA Others
Ad Stars - Shortlist - Brand Experience & Activation
Ad Stars - Shortlist - Social & Influencer
Ad Stars - Shortlist - Media
Wina Festival - Grand Prix - Promo & Activation
Wina Festival - Grand Prix - Better World
Wina Festival - Gold - Media
        
      
WARC RANKING - TOP 100 MEDIA LIST - #75
Cannes Lions - Silver - Media (1st ever Cheil Brazil's Lion)
Cannes Lions - Shortlist - Media
El Ojo de Iberoamerica - Bronze - Social
El Ojo de Iberoamerica - Bronze - Sustainable
El Ojo de Iberoamerica - Bronze - Media
Ad Stars - Bronze - PSA Others
Ad Stars - Shortlist - Brand Experience & Activation
Ad Stars - Shortlist - Social & Influencer
Ad Stars - Shortlist - Media
Wina Festival - Grand Prix - Promo & Activation
Wina Festival - Grand Prix - Better World
Wina Festival - Gold - Media
CRAZY FOR GOOD
 Coca-Cola Global campaign
 
	Coca-cola's global campaign
CD: Fred Saldanha
AD: Douglas Kozonoe (dogura) / Fernando Reis
CW: Fred Saldanha / Marcelo Padoca / Beto Cocito
	
    
     Awards
 Cannes Lions - Bronze - Film
     Cannes Lions - Shortlist - Film Craft
     El OJO - Silver - TV
Coca-cola's global campaign
CD: Fred Saldanha
AD: Douglas Kozonoe (dogura) / Fernando Reis
CW: Fred Saldanha / Marcelo Padoca / Beto Cocito
	CD: Fred Saldanha
AD: Douglas Kozonoe (dogura) / Fernando Reis
CW: Fred Saldanha / Marcelo Padoca / Beto Cocito
    
     Awards
Cannes Lions - Bronze - Film
Cannes Lions - Shortlist - Film Craft
El OJO - Silver - TV
Cannes Lions - Bronze - Film
Cannes Lions - Shortlist - Film Craft
El OJO - Silver - TV