Samsung
ThrowBack Deals
ThrowBack Deals
Samsung

Samsung ThrowBack Deals
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
AD: Renato Takahashi, Roger Yonaha, Jaime Bregantin
CW: Luísa Fochi, Jonathan Dennis, Leonardo Chiesi
Awards
WARC RANKING - Creative 100 - #46
Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
Cannes Lions - Shortlist - Brand Experience & Activation - Customer Acquisition & Retention
(1st ever MRM Brazil and Samsung Brazil Gold Lion)
LIA - GRAND LIA - Creative Use of Data
LIA - Gold - Creative Use of Data - Data-led Targeting
LIA - Silver - Creative Use of Data - Data-led Creativity
LIA - Silver - Digital - Creativity in Commerce
LIA - Silver - Digital - Creative use of Data
LIA - Silver - Creative Strategy - Creative Use of Data
LIA - Silver - Evolution - Creativity in Commerce
LIA - Bronze - Creative Strategy - Customer Targeting
LIA - Bronze - Direct - Digital
LIA - Finalist - Direct - Loyalty Programs
(1st ever MRM Brazil Grand Lia)
D&AD - Wood Pencil - Commerce - Acquisition & Retention
D&AD - Wood Pencil - Commerce - Promotion
(1st ever MRM Brazil D&AD Pencils)
Andy Awards - Gold - Idea
(1st ever MRM Brazil Andy's)
EFFIE Awards LATAM - Gold - Seasonal Marketing
EFFIE Awards LATAM - Gold - Carpe diem
EFFIE Awards LATAM - Silver - E-commerce / Retail media
EFFIE Awards Brazil - Gold - Promotional Marketing
EFFIE Awards Brazil - Gold - Seasonal Marketing
EFFIE Awards Brazil - Bronze - Direct to Consumer
OneShow - Bronze - Creative Effectiveness
CLIO Awards - Silver - Creative Effectiveness
CLIO Awards - Bronze - Creative Strategy
New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
New York Festivals - Silver - Direct - Use of data
New York Festivals - Bronze - Direct - Small Budget/Big Idea
(The only NYF Gold and Silver for Brazil in 2024)
Clio Awards - Shortlist - Creative Commerce - Acquisition & Retention
El Ojo - Gran Ojo - Creative Commerce
El Ojo - Gold - Creative Commerce
El Ojo - Gold - Direct
(1st ever MRM Brazil Gran Ojo)
Brazillian Creative Club - Silver - Digital
Brazillian Creative Club - Silver - Promotion & Direct Marketing
Top5 Most awarded Campaign of Brazil in 2024 - M&M
Top 10 Most awarded Campaign in Tech Sector in 2024- The Drum
Samsung ThrowBack Deals
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
AD: Renato Takahashi, Roger Yonaha, Jaime Bregantin
CW: Luísa Fochi, Jonathan Dennis, Leonardo Chiesi
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
AD: Renato Takahashi, Roger Yonaha, Jaime Bregantin
CW: Luísa Fochi, Jonathan Dennis, Leonardo Chiesi
Awards
WARC RANKING - Creative 100 - #46
Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
Cannes Lions - Shortlist - Brand Experience & Activation - Customer Acquisition & Retention
(1st ever MRM Brazil and Samsung Brazil Gold Lion)
LIA - GRAND LIA - Creative Use of Data
LIA - Gold - Creative Use of Data - Data-led Targeting
LIA - Silver - Creative Use of Data - Data-led Creativity
LIA - Silver - Digital - Creativity in Commerce
LIA - Silver - Digital - Creative use of Data
LIA - Silver - Creative Strategy - Creative Use of Data
LIA - Silver - Evolution - Creativity in Commerce
LIA - Bronze - Creative Strategy - Customer Targeting
LIA - Bronze - Direct - Digital
LIA - Finalist - Direct - Loyalty Programs
(1st ever MRM Brazil Grand Lia)
D&AD - Wood Pencil - Commerce - Acquisition & Retention
D&AD - Wood Pencil - Commerce - Promotion
(1st ever MRM Brazil D&AD Pencils)
Andy Awards - Gold - Idea
(1st ever MRM Brazil Andy's)
EFFIE Awards LATAM - Gold - Seasonal Marketing
EFFIE Awards LATAM - Gold - Carpe diem
EFFIE Awards LATAM - Silver - E-commerce / Retail media
EFFIE Awards Brazil - Gold - Promotional Marketing
EFFIE Awards Brazil - Gold - Seasonal Marketing
EFFIE Awards Brazil - Bronze - Direct to Consumer
OneShow - Bronze - Creative Effectiveness
CLIO Awards - Silver - Creative Effectiveness
CLIO Awards - Bronze - Creative Strategy
New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
New York Festivals - Silver - Direct - Use of data
New York Festivals - Bronze - Direct - Small Budget/Big Idea
(The only NYF Gold and Silver for Brazil in 2024)
Clio Awards - Shortlist - Creative Commerce - Acquisition & Retention
El Ojo - Gran Ojo - Creative Commerce
El Ojo - Gold - Creative Commerce
El Ojo - Gold - Direct
(1st ever MRM Brazil Gran Ojo)
Brazillian Creative Club - Silver - Digital
Brazillian Creative Club - Silver - Promotion & Direct Marketing
Top5 Most awarded Campaign of Brazil in 2024 - M&M
Top 10 Most awarded Campaign in Tech Sector in 2024- The Drum
WARC RANKING - Creative 100 - #46
Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
Cannes Lions - Shortlist - Brand Experience & Activation - Customer Acquisition & Retention
(1st ever MRM Brazil and Samsung Brazil Gold Lion)
LIA - GRAND LIA - Creative Use of Data
LIA - Gold - Creative Use of Data - Data-led Targeting
LIA - Silver - Creative Use of Data - Data-led Creativity
LIA - Silver - Digital - Creativity in Commerce
LIA - Silver - Digital - Creative use of Data
LIA - Silver - Creative Strategy - Creative Use of Data
LIA - Silver - Evolution - Creativity in Commerce
LIA - Bronze - Creative Strategy - Customer Targeting
LIA - Bronze - Direct - Digital
LIA - Finalist - Direct - Loyalty Programs
(1st ever MRM Brazil Grand Lia)
D&AD - Wood Pencil - Commerce - Acquisition & Retention
D&AD - Wood Pencil - Commerce - Promotion
(1st ever MRM Brazil D&AD Pencils)
Andy Awards - Gold - Idea
(1st ever MRM Brazil Andy's)
EFFIE Awards LATAM - Gold - Seasonal Marketing
EFFIE Awards LATAM - Gold - Carpe diem
EFFIE Awards LATAM - Silver - E-commerce / Retail media
EFFIE Awards Brazil - Gold - Promotional Marketing
EFFIE Awards Brazil - Gold - Seasonal Marketing
EFFIE Awards Brazil - Bronze - Direct to Consumer
OneShow - Bronze - Creative Effectiveness
CLIO Awards - Silver - Creative Effectiveness
CLIO Awards - Bronze - Creative Strategy
New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
New York Festivals - Silver - Direct - Use of data
New York Festivals - Bronze - Direct - Small Budget/Big Idea
(The only NYF Gold and Silver for Brazil in 2024)
Clio Awards - Shortlist - Creative Commerce - Acquisition & Retention
El Ojo - Gran Ojo - Creative Commerce
El Ojo - Gold - Creative Commerce
El Ojo - Gold - Direct
(1st ever MRM Brazil Gran Ojo)
Brazillian Creative Club - Silver - Digital
Brazillian Creative Club - Silver - Promotion & Direct Marketing
Top5 Most awarded Campaign of Brazil in 2024 - M&M
Top 10 Most awarded Campaign in Tech Sector in 2024- The Drum
MAKEUP PAYMENT
Mastercard

Mastercard Makeup Payment
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Tarcio Vasques
CW: Cassiano Chaves
Awards
Cannes Lions - Silver - Creative Commerce - Innovative use of Commerce Channel
(1st ever Mastercard Brazil's Lion)
Cannes Lions - Shortlist - Brand Experience & Activation - Tech-led Brand Experience
Cannes Lions - Shortlist - Media - Social Behaviour
D&AD - Wood Pencil - Commerce - Purchase Experience
D&AD - Wood Pencil - Commerce - Cultural Experience
OneShow - Merit - IP & Product design
OneShow - Merit - Direct Marketing
Mastercard Makeup Payment
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Tarcio Vasques
CW: Cassiano Chaves
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Tarcio Vasques
CW: Cassiano Chaves
Awards
Cannes Lions - Silver - Creative Commerce - Innovative use of Commerce Channel
(1st ever Mastercard Brazil's Lion)
Cannes Lions - Shortlist - Brand Experience & Activation - Tech-led Brand Experience
Cannes Lions - Shortlist - Media - Social Behaviour
D&AD - Wood Pencil - Commerce - Purchase Experience
D&AD - Wood Pencil - Commerce - Cultural Experience
OneShow - Merit - IP & Product design
OneShow - Merit - Direct Marketing
Cannes Lions - Silver - Creative Commerce - Innovative use of Commerce Channel
(1st ever Mastercard Brazil's Lion)
Cannes Lions - Shortlist - Brand Experience & Activation - Tech-led Brand Experience
Cannes Lions - Shortlist - Media - Social Behaviour
D&AD - Wood Pencil - Commerce - Purchase Experience
D&AD - Wood Pencil - Commerce - Cultural Experience
OneShow - Merit - IP & Product design
OneShow - Merit - Direct Marketing
POOPING PRINCESSES
Dulcolax

Dulcolax's Pooping Princesses
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Gabriel Gakas
CW: Luiza Focchi
Awards
CLIO Health - Bronze - Health Equity
CLIO Health - Bronze - Direct
CLIO Health - Shortlist - Digital/Mobile
CLIO Health - Shortlist - Direct (Digital/Mobile)
CLIO Health - Shortlist - Direct (Social media)
OneShow - Shortlist - Health & Wellness
Dulcolax's Pooping Princesses
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Gabriel Gakas
CW: Luiza Focchi
CCO: Douglas kozonoe (dogura)
CD: Guilherme Medici
HA: Rodrigo Campos
AD: Gabriel Gakas
CW: Luiza Focchi
Awards
CLIO Health - Bronze - Health Equity
CLIO Health - Bronze - Direct
CLIO Health - Shortlist - Digital/Mobile
CLIO Health - Shortlist - Direct (Digital/Mobile)
CLIO Health - Shortlist - Direct (Social media)
OneShow - Shortlist - Health & Wellness
CLIO Health - Bronze - Health Equity
CLIO Health - Bronze - Direct
CLIO Health - Shortlist - Digital/Mobile
CLIO Health - Shortlist - Direct (Digital/Mobile)
CLIO Health - Shortlist - Direct (Social media)
OneShow - Shortlist - Health & Wellness
ANTI-BULLYING SKIN
Samsung + Fortnite

Anti-Bullying Skin
CCO: Cláudio Lima
ECD: Douglas kozonoe (dogura)
CD: José Suaid
HA: Felipe Petroni
AD: Victor Ferreira
CW: Márcio Bittencourt
Awards
WARC RANKING - TOP 100 MEDIA LIST - #75
Cannes Lions - Silver - Media (1st ever Cheil Brazil's Lion)
Cannes Lions - Shortlist - Media
El Ojo de Iberoamerica - Bronze - Social
El Ojo de Iberoamerica - Bronze - Sustainable
El Ojo de Iberoamerica - Bronze - Media
Ad Stars - Bronze - PSA Others
Ad Stars - Shortlist - Brand Experience & Activation
Ad Stars - Shortlist - Social & Influencer
Ad Stars - Shortlist - Media
Wina Festival - Grand Prix - Promo & Activation
Wina Festival - Grand Prix - Better World
Wina Festival - Gold - Media
Anti-Bullying Skin
CCO: Cláudio Lima
ECD: Douglas kozonoe (dogura)
CD: José Suaid
HA: Felipe Petroni
AD: Victor Ferreira
CW: Márcio Bittencourt
CCO: Cláudio Lima
ECD: Douglas kozonoe (dogura)
CD: José Suaid
HA: Felipe Petroni
AD: Victor Ferreira
CW: Márcio Bittencourt
Awards
WARC RANKING - TOP 100 MEDIA LIST - #75
Cannes Lions - Silver - Media (1st ever Cheil Brazil's Lion)
Cannes Lions - Shortlist - Media
El Ojo de Iberoamerica - Bronze - Social
El Ojo de Iberoamerica - Bronze - Sustainable
El Ojo de Iberoamerica - Bronze - Media
Ad Stars - Bronze - PSA Others
Ad Stars - Shortlist - Brand Experience & Activation
Ad Stars - Shortlist - Social & Influencer
Ad Stars - Shortlist - Media
Wina Festival - Grand Prix - Promo & Activation
Wina Festival - Grand Prix - Better World
Wina Festival - Gold - Media
WARC RANKING - TOP 100 MEDIA LIST - #75
Cannes Lions - Silver - Media (1st ever Cheil Brazil's Lion)
Cannes Lions - Shortlist - Media
El Ojo de Iberoamerica - Bronze - Social
El Ojo de Iberoamerica - Bronze - Sustainable
El Ojo de Iberoamerica - Bronze - Media
Ad Stars - Bronze - PSA Others
Ad Stars - Shortlist - Brand Experience & Activation
Ad Stars - Shortlist - Social & Influencer
Ad Stars - Shortlist - Media
Wina Festival - Grand Prix - Promo & Activation
Wina Festival - Grand Prix - Better World
Wina Festival - Gold - Media
CRAZY FOR GOOD
Coca-Cola Global campaign

Coca-cola's global campaign
CD: Fred Saldanha
AD: Douglas Kozonoe (dogura) / Fernando Reis
CW: Fred Saldanha / Marcelo Padoca / Beto Cocito
Awards
Cannes Lions - Bronze - Film
Cannes Lions - Shortlist - Film Craft
El OJO - Silver - TV
Coca-cola's global campaign
CD: Fred Saldanha
AD: Douglas Kozonoe (dogura) / Fernando Reis
CW: Fred Saldanha / Marcelo Padoca / Beto Cocito
CD: Fred Saldanha
AD: Douglas Kozonoe (dogura) / Fernando Reis
CW: Fred Saldanha / Marcelo Padoca / Beto Cocito
Awards
Cannes Lions - Bronze - Film
Cannes Lions - Shortlist - Film Craft
El OJO - Silver - TV
Cannes Lions - Bronze - Film
Cannes Lions - Shortlist - Film Craft
El OJO - Silver - TV